Warm-base Marketing is usually the most effective marketing.

Network Marketing is about relationships.  The best people to share our solution with are people who already like you and trust you - your warm base.  Because of your prior relationship, they are much more likely to listen and take action.  

If they personally are not interested or don’t have a home, ask who they can refer.  A great line is, " Thanks for listening to what I am doing.  I understand that you are not interested, but who do you know who might be interested in saving money by using renewable electricity?”  Have a pen and paper ready and wait for them to respond.

Studies show that sales increase in direct proportion to the level of the relationship.  If they like you and trust you, they will be more open to our solution, have fewer questions and be less skeptical.  

In some sales training, companies encourage their sales force to spend 20 or 30 minutes asking a "cold” prospect (someone they have no prior relationship with) about themselves in a specific effort to forge a relationship and build trust.

Be aware that sometimes the people who love us the most have the hardest time seeing our new vision for our life.  They want only the best for us, but they might think "we are being unrealistic,” "we have no business being in business,” or "what makes us think we can change anything.”

Whenever we make a commitment to change and grow, it makes some people uncomfortable.  Create your vision and enjoy the people who show up in your life.

Alice Walker
No person is your friend who demands your silence, or denies your right to grow.

Develop a list of home owners that are your Warm-base

As a new Ecopreneur, early success can fuel your enthusiasm. The best way to find success is with people who already like us and trust us.

Write a list of friends or contacts who are homeowners and contact them.   If you don't make a list, you may forget people who would love to hear about our solution.

You want as many names on your homeowner list as possible.  Most of us know well over a thousand people, so a list of at least 100 homeowners is a good place to start.  

Your best friends and family members should head your list.  If you aren’t sure if they own their home, give them a call and ask.  It may be just the opening you need to tell them about locking in their electricity rate for (up to) 25 years.  If they want to learn more, make an appointment to visit with them or send them to your website so they can better appreciate what you have to offer them.

You may want to use your Christmas mailing list and Address book as a starting point and then add to it daily as you remember more people.  You will never stop adding new people to your list.  A free online tool to use to organize your list is www.plaxo.com, which can synchronize your Outlook list (or Outlook Express) with their online  version, so that you always have a backup of your latest list.

Prioritize your homeowners list

Use what you know about your friends so you can best serve their needs and contact the most likely prospects first.  Some may like a rental model to make solar affordable.  Some may be more optimistic in embracing new ideas.  Some may want to save the environment.  Some may be concerned about foreign oil or national security.  Some may want to save money. . .  All of these factors, and others, will allow you to determine the specific priorities and groupings of your list of homeowners.  Always come from a posture of being of service.

Martin Luther King, Jr.
An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.